Call to Action statements and attention grabbing graphic are tactics to induce or motivate a web site visitor to do something. Ideally, 'the something' is what the site owner or business wants the visitor to do while progressing through the buying cycle or sales funnel.
A Call to Action can be as simple as suggesting your visitor move on to another page or section of your web site. Or, a Call to Action may be a well thought out highly targeted motivational button with statements designed to drive your visitor to the next phase of a marketing campaigns' goals and onto the next step in the decision making process with eventual purchase choice.
We typically utilize well thought out compelling Call to Action graphics combined with tightly coupled landing pages to deliver the content being offered in the corresponding CTA statement. Doing so provides the visitor with the information they want in exchange for providing a small amount of information.
Our Call to Action services include creating measurable campaigns intended to produce a specific outcome. Our capabilities include graphic production of images and buttons matched to specific campaigns along with campaign management and measurement. Site visitors are presented one of multiple sets of action graphics with varying details such as label, color, text, size, placement and other specifics to facilitate A/B testing (or more advanced capabilities) necessary for measurement and automatic adjustments based on user behavior. Doing so facilitates the ability to measure marketing campaign performance while improving what is working and eliminating what is not working.
Ready to learn if using Call to Actions combined with Landing Pages could improve ROI for your business?
Or, call Toll Free 888-999-9127 for a FREE Consultation. In Hawaii, call us at 808-669-6815.