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3 More SEO Tips for Optimizing Website File Names and Images

Posted by Philip Johnson

May 18, 2015 11:13:26 AM

3 More SEO Tips for Optimizing Website File Names and Images

An image of a pink hibiscus flower used for an SEO marketing example of image optimization.In our prior article we shared 3 SEO tips covering the best practices for modern search engines.  Recommendations about how to implement a unique page Title and Headings as well as advice on how to use the meta description tag to convert more traffic into visitors were included in the SEO tips.

Below, I’m sharing three more easy to implement tips to get the most out of your SEO by optimizing page file names and images. Neglecting to set filenames according to general web design practices and without thought for SEO best practices misses some of the easiest ways to improve website marketing results while making it easier to manage the site. Unfortunately, many do it yourself web designers using wordpress or similar content management (CMS) systems do not know how to change the file names or the best filenames to use instead of the default naming the CMS provides. I also share a couple image optimization tips, including how to use the image alt tag and set the image filename. Keep reading for 3 easy search engine marketing tips to make the most of your web design while adhering to the best SEO tactics to help get your site found by visitors searching for the services or products you sell or offer on your business website! Best of all, the marketing tips below are easy to implement by anyone:

  1. Use page file names with words divided by hyphens – If you use wordpress or other content management system that sets your filename based on the date or other arbitrary criteria, be sure to change the website page filenames to be more friendly to search engine crawlers and readable by human viewers. When you are composing page file names, use words describing the content found on the page. Separate words by hyphens and use the primary keyword phrase the page is about. Avoid using capitalization. Page file names should be consistent, but not identical, to the page title and heading tags. Learn how to choose the best heading tags and page titles in our previous SEO tips to implement for website marketing success.
  2. Use keywords separated by hyphens in image file names - Instead of using 20150502-197.jpg for image file names, adjust the image file names used on your website from the camera default into a more meaningful and descriptive filename beneficial for helping search engines find out what the image is about. Use words in the image filename describing the image contents. In other words, if the image is a picture of a tropical flower found in Maui, name the image using the flower type to describe the image. For example, hibiscus-maui-seo-example-image-062512.jpg would work for the image shown at the top of this article. Still, if you are using images related to your business services or products it shouldn’t be too difficult to fit a few keywords into the image filenames from time to time.    
  3. Use image alt tags – Each image on your web page should include a unique alt tag, describing the image and relevant to the overall content found on the page. Often times, the default image alt tag selected by the CMS is the filename. Since search engines still aren't using extensive image recognition in search algorithms, the image alt tag is a convenient way for search engines to get a better idea about image content. Whenever possible but without being spammy or manipulative, try to include a keyword term relevant to the image content in the image alt tag. However, don’t use keywords that are not related to the images and page content. For example, an alt tag containing “A graph showing an increase in traffic from SEO” could be used to describe an image showing a graph related to website traffic increases resulting from using search engine optimization. Hover over the pink hibuscus flower image I shot in my backyard on Maui to see an example of an image alt tag.
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Stop doing website marketing or search engine marketing like it’s 2014. Reap tangible ROI from by using marketing content optimized to get found; by converting visitors into leads and by converting more sales from highly qualified leads. Along with content marketing, SEO is one of the four pillars of Inbound marketing. Learn how to use the best practices for SEO to get found without being penalized or ignored by the search engines to generate traffic to websites. Get our FREE ebook discussing 17 SEO Myths to Leave Behind in 2015 for a 22 page quick read on Search Engine Optimization tactics that don’t work anymore and risk getting panalized by Google, Bing and other search engines. The old tactics not only risk penalties but also reduce the likelihood of your site being found in search engines. Get the FREE ebook NOW:

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Check out 3 more SEO tips or subscribe for more Maui web marketing tips from a Maui SEO expert. Ready to find out if Integrated Marketing could have a positive impact on your business? Ask for a FREE website marketing evaluation and we’ll check for the most common SEO mistakes, offer advice on getting more traffic to your website by getting found for terms being used or suggest ideas on how to convert more visitors into leads and sales.

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Topics: website marketing, search engine marketing, SEO tips

Inbound Marketing, HubSpot Tips, SEO topics and writing from beaches in Maui.

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