The Latest Internet and Inbound Marketing ROI Tips and Advice

3 More SEO Tips for Optimizing Website File Names and Images

Posted by Philip Johnson

May 18, 2015 11:13:26 AM

3 More SEO Tips for Optimizing Website File Names and Images

An image of a pink hibiscus flower used for an SEO marketing example of image optimization.In our prior article we shared 3 SEO tips covering the best practices for modern search engines.  Recommendations about how to implement a unique page Title and Headings as well as advice on how to use the meta description tag to convert more traffic into visitors were included in the SEO tips.

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Topics: website marketing, search engine marketing, SEO tips

3 Easy SEO Marketing Tips to Improve Your Website Success

Posted by Philip Johnson

May 7, 2015 11:52:00 AM

Though website marketers should not attempt to manipulate search engines, there are still plenty of effective search engine optimization tactics to improve results and generate new leads or customers from website marketing. Modern SEO requires emphasis on conversions over search rankings. Focus your website marketing strategy and investments on converting search engine traffic into website visitors, converting website visitors into leads and leads into sales. Instead of an outdated SEO strategy focused on gaining top search rankings, use the SEO best practices with tactics recommended by the leading search engines to generate more visitors to your business website. Quit wasting time and money creating self promotional sales copy and over optimized content only intended to achieve high rankings in search engines! Instead, your business needs to provide great content visitors want!

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Topics: search engine optimization, SEO tips

4 Website Marketing Misperceptions Small Businesses Need to Eliminate

Posted by Philip Johnson

Apr 24, 2014 12:04:15 PM

Business Internet marketing sales funnelHere we are approaching the middle of 2014 and the number of businesses not using an effective website to grow still surprises me! Leading up to a recent Internet marketing seminar presented by Google here on Maui, it was interesting to note a study* revealed that over 68 percent of small businesses in Hawaii still do NOT have a website! With over 85 percent of consumer purchase decisions beginning on the Internet, don’t you think it’s time your business uses website marketing to grow your business? Below, we’ll explore and debunk the 4 most common misperceptions we hear for why business owners claim they don’t have a business website:

  1. I don’t need a website for my business because my business doesn’t sell products but offers a service instead – Regardless of the type of business or if selling products or services, with more than 85% of consumers beginning their decision making process on the Internet, you simply cannot afford to miss out by not utilizing an effective business website marketing strategy. Here’s why: As the consumer progress through the purchase decision making process most begin by utilizing the Internet and web to research the topic and products they are interested in. Once they have educated themselves to become a well-informed consumer they migrate from researching the service or product itself into a phase of locating possible sources and suppliers of the service or product they are seeking. By the time these consumers purchase they are well educated buyers who continue utilizing the Internet to eventually narrow the potential product suppliers or service providers capable of fulfilling their needs. After deciding what they want and when they are ready to make a purchase commitment, consumers then select a service provider or buy a product from the businesses that earned their trust and proved credible while they were performing research to formulate their decision criteriaImage displaying how to align website content matched to the buyer decision making process. Find out more about how the modern consumer buying decision making process requires correctly aligned content here.
  2. I don’t have a website because I can’t afford a website – This is a common mistake we hear from small business owners. The reality is even the smallest of budgets can afford a basic web presence. It baffles and amazes me how many small business owners here in Maui still lack even a basic static brochure business website. I ask how you can afford NOT to have a website if you want to stay in business and in particular if seeking business growth! Do it yourself website design and hosting options are plentiful these days and perfectly reasonable options to get a business started on the web. Beyond a basic monthly cost for services, the only investment necessary is going to be the time someone in your business will need to invest in creating and adding content for a business website. If you can use a computer to browse the web and a word processor or email tools, there are simple easy to use solutions such as Wix, Weebly, SquareSpace and other low cost basic do it yourself website tools costing less than $20. a month and some include basic templates to get started. As your website grows and needs with requirements increase, options to add more capabilities may be added with increased program participation and costs. Some include domain registration and hosting options or those service may be acquired from separate sources such as BlueHost, HostGator, GoDaddy or NetworkSolutions for those preferring more flexibility or already have a domain and hosting. After the business generates traffic and begins seeing some success from the website is when step up to a lead generation and sales website for increased ROI.
  3. I don’t have Money or Time to Manage and Maintain a Website – When I hear someone say they don’t have a website or their business website is out of date because they don’t have the resources (time or money) to manage a website, I ask them how they spend their time on marketing now and where they currently invest marketing budget to generate leads and customers. I also ask what goals they have for their business websiteWebsite marketing success is measurable and repeatable. in term of how much they want to earn and grow their business and how fast they want to reach their goals. I also usually ask the business owner if there was a way to measure the success of their internet marketing investment and resources (time or money) available to grow the business would it make sense to consider doing so. Once the current (and often ineffective) marketing expenditures are evaluated it is usually an easy case to justify shifting current marketing or advertising budgets and resources into a repeatable measurable Internet marketing process. Though this should not be undertaken without carefully planning to be able to measure progress to ensure growth goals are being achieved and to plan adequate resources will be available to sustain efforts, a fully integrated marketing strategy typically will produce significantly more revenue than traditional marketing methods.
  4. I have a Facebook Business Page so I don’t Need a Website – Though it is a worthwhile tactical step to build and use a Facebook business page to contribute to web site marketing success, participating in Facebook without a website is like renting an apartment in a landlord’s building vs. owning the business space and managing the space as you see fit. You and your business content will always be at the mercy of Facebook’s ever evolving decisions, rule changes and rapid user interface changes. A separate business website permits you to control the content on your business website and who sees it as well as where and how your content is distributed instead of being held hostage by the whim of any one company such as Facebook marketing works better when integrated with website marketing.Facebook. Besides the ability to value business website content as assets in business valuations, managing a business website you control avoids the business dynamics caused by acquisitions and volatility. During a business valuation for the purpose of selling a business or obtaining funding, few will place a value on Facebook likes, friend counts or other analytics for the popular social media site because you don’t own the content or the audience. Whereas a business website able to demonstrate a repeatable lead generation and sales process  would be valued so long as a buyer or lender can see the evidence of the value and is certain it could be repeated by the new business buyer or is likely to produce the revenue to support the loan being sought. A better approach is to utilize Facebook as a way to share the content on your website and to drive traffic to the website where the visitor can be converted into a lead and nurtured through the sales process. Would you like more advice and information about using Facebook in conujunciton with a website? Request a FREE website marketing evaluation.

Internet marketing for small business does not need to be overly difficult or time consuming. Are you utilizing a measurable business website marketing strategy or simply winging it and hoping for the results? We’d like to hear how your business leverages web site marketing to find new leads and customers or grow your business. Use the comments section below to share your business success or failure stories or ask questions about how to get more ROI from business website marketing.

Are you ready to generate leads and customers from your business website? Download our latest FREE eBook to learn how to convert more leads into sales using Internet Marketing.

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*Sources: 1. Google/IPSOS, Survey of business with less than 250 employees, October 2013.

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Topics: small business internet marketing, website marketing, Maui marketing, inbound marketing strategy, Inbound Marketing Services

4 SEO Treats to Make Small Business Website Marketing Less Scary

Posted by Philip Johnson

Oct 31, 2013 7:49:00 AM

SEO witch conjuring up magic potions.Small business owners often give up on SEO and think they need to hire an SEO expert before their website marketing results will improve. Though I’ve been practicing the craft of SEO along with providing website marketing advice for over 15 years, contrary to many myths there have never been a lot of secret or magic potions to conjure long lasting results. Rather than magic formulas or easy quick shortcut tricks, frequently creating and publishing valuable content relevant to the audience you sell to is the key to SEO success! With that said, there is no reason not to take advantage of remaining SEO best practices to ensure your content and website is found and shared across the Internet. Even the best content won’t produce leads, increase sales and generate ROI if the content is not found. Don’t be afraid! Use the following 4 suggestions for effective business website marketing with SEO tips. Then, find out how to learn SEO from the experts:

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Topics: seo marketing, SEO, website marketing, Internet Marketing, search engine optimization, SEO tips

5 Reasons for Small Businesses and Restaurants to Use Blogging

Posted by Philip Johnson

Oct 16, 2013 1:10:00 PM

Business Blogging Growth Curve IllustrationRestaurants have one of the highest failure rates of any business type. With many small businesses and private restaurateurs trying to grow their business, we wanted to offer the following easy to understand reasons why a well-planned business blogging strategy should be utilized for business success. Scan through the short list below and then find out how to get a  FREE eBook, Introduction to Business Blogging, for practical how-to blog tips and advice:

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Topics: local marketing, small business internet marketing, business blog, restaurant marketing

4 Things to Stop Doing for Better Small Business Website Marketing

Posted by Philip Johnson

Oct 10, 2013 2:50:00 PM

Benefits of business blogging graph.Want to generate more new customers from a business website? Would generating more leads and sales help your business? Then stop doing the following 4 things to improve small business marketing results:

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Topics: Internet marketing tips, seo marketing, small business internet marketing

4 SEO Benefits of Blogging in Business Internet Marketing

Posted by Philip Johnson

May 16, 2013 7:39:00 AM

Image displaying benefit of business blog for SEO contributing to Internet Marketing FunnelCommitting to business blogging is not easy. Frequently, many small business owners blog efforts fail soon after beginning. Why? Some complain their blog doesn’t produce ROI or it is too time consuming. Others claim they can’t write or create the content necessary for their blog. Far too often, when providing a business website evaluation to find opportunities for website improvement, we find if a blog exists at all it is simply a blog without purpose. The common tactical approach for many business owners is to set up a blog because they have heard a blog will help their business or been told blogging will help their SEO and website marketing effort.

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Topics: integrated marketing software, business blogging strategy, business internet marketing, Internet marketing tips, seo marketing, SEO, business blog, inbound marketing strategy, business website marketing, SEO tips

Panda SEO Update and US Smartphone Use Up in Inbound Marketing Recap

Posted by Philip Johnson

Dec 1, 2012 4:41:00 PM

If you were too stuffed after the Thanksgiving feast to keep up with the latest Internet marketing news and information, I’ve got you covered. Read my latest Inbound Marketing Recap from Maui to find out about a Panda algorithm update likely to affect SEO marketing  and another less than innovative emulation from Facebook:

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Topics: marketing analytics, business internet marketing, website marketing, marketing automation software, business website marketing

FREE Webmaster SEO Training Webinars and Pinterest Brand Pages

Posted by Philip Johnson

Nov 17, 2012 2:10:00 PM

With the last full business week before Thanksgiving and the holiday season fast approaching this was indeed a busy week for Inbound Marketing! Many of the social media marketing channels updated their mobile apps in anticipation of the heavy use expected with Black Friday and Cyber Monday shopping. I begin my weekly Maui Inbound Marketing recap with the steps to setup your Pinterest Brand Page. Then, read on so you won't miss the link to the new Bing Webmaster Guidelines and FREE training courses for webmaster and SEO marketers:

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Topics: Bing, social media marketing, Inbound Marketing, local marketing, twitter marketing, seo marketing, SEO, Google+, facebook marketing, Internet Marketing

Another Panda SEO Algorithm Update and Pinterest Secret Pages

Posted by Philip Johnson

Nov 10, 2012 12:11:00 PM

While the US election was taking center stage in the mainstreem media and news, this was a busy week of Inbound Marketing too! Pinterest announced new private sharing options and Google confirmed another Panda quality refresh search marketers need to be aware of. FourSquare geo location marketing channel is using a new ratings system and Facebook is making it easier to see the content shared with a specific friend. Read the Inbound Marketing Maui blog recap below to find out which 13 new countries in Latin America and Europe are available in the expanded Yahoo! Bing Ad Network global offerings for SEM marketing:

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Topics: marketing analytics, local search marketing, PPC marketing, pinterest marketing, social media marketing, business internet marketing, social network marketing, seo marketing, SEO, facebook marketing, data geek, restaurant marketing, SEO tips

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